Producer/songwriter Jermaine Dupri is putting out a different type of creation on buyer’s with his new So So Def clothing line.
The limited edition collection, which will include co-branded hoodys, t-shirts, hats, belts and belt buckles, will be sold at 200 stores throughout the U.S. beginning in April.
This is Dupri’s first fashion line, as he partners with Travis Barker’s clothing company, Famous Stars and Straps, for the project.
The two developed the concept and created the designs for the Famous Stars and Straps and So So Def line, which was unveiled earlier this month at the MAGIC fashion and apparel trade show in Las Vegas.
Dupri’s clothing line comes on the heels of his appointment as the new president of Island Records Urban Music, a new division of the Island Def Jam Music Group (IDJ).